- Image by Getty Images via Daylife
Tyler England was not only recently part of the David Letterman show (in the audience but influencing the show), he was in New York to accept an award. He was on the team that won The ARF David Ogilvy Award for Excellence in Advertising Research. It celebrates the extraordinary and creative use of research in advertising development. This is big. Like the Olympics for marketers.
I’m a huge fan of David Oglivy’s brilliance and his classic book, Oglivy on Advertising. He started the world famous agency that bears his name.
Here’s the product in the consumer electronics category, they won a silver award:
Introducing the world’s first Web-connected home printer – HP Photosmart
ADVERTISER: Hewlett-Packard
AGENCY: Goodby, Silverstein & Partners, BBDO, Tracy Locke
MEDIA: Omnicom Media Group
RESEARCH: Millward Brown, Flamingo International
I hear Tyler came up with the idea of the Tide pen. So if you need brilliant ideas, he’s the guy. Congratulations Tyler! If we had an award to give out, you’d get the neighbor of the week award (oh, and we need a picture of you to put where the HP logo is).
