Tyler England was not only recently part of the David Letterman show (in the audience but influencing the show), he was in New York to accept an award. He was on the team that won The ARF David Ogilvy Award for Excellence in Advertising Research. It celebrates the extraordinary and creative use of research in advertising development. This is big. Like the Olympics for marketers.

I’m a huge fan of David Oglivy’s brilliance and his classic book, Oglivy on Advertising. He started the world famous agency that bears his name.

Here’s the product in the consumer electronics category, they won a silver award:

Introducing the world’s first Web-connected home printer – HP Photosmart
ADVERTISER: Hewlett-Packard
AGENCY: Goodby, Silverstein & Partners, BBDO, Tracy Locke
MEDIA: Omnicom Media Group
RESEARCH: Millward Brown, Flamingo International

I hear Tyler came up with the idea of the Tide pen. So if you need brilliant ideas, he’s the guy. Congratulations Tyler! If we had an award to give out, you’d get the neighbor of the week award (oh, and we need a picture of you to put where the HP logo is).

Image via Wikipedia

If you watched David Letterman last night then you might have seen one of our neighbors – Tyler and Nicole England. David Letterman choose Tyler England to feature on the show. He and Nicole were in the audience and the cameras were on them a few times.

“How did you get Jay Leno to do that Tostito’s commercial?”
Evidently the Englands were on the front row of the audience. Dave came out before the show to greet people and ask if anyone had any questions. Tyler innocently asked, how’d you get Jay Leno to be on that Tostito’s commercial?? David just laughed and laughed. He didn’t answer the question…at least not then.

After the monologue Dave told the story and the cameras turn to Tyler. He changed the show based on that question. He said they spent all this money on a commercial during a Superbowl to advertise Late Night with David Letterman and people thought it was a Tostito’s commercial! Then he tosses Tyler a bag of Tostito’s (this is also funny) and Tyler starts munching on them. It was a running joke throughout the show.

Read about it on Dave’s site: http://www.cbs.com/late_night/late_show/the_wahoo_gazette/

Here’s a clip from the show:

I was tipped off last night – thanks Cherise. Too bad we didn’t have enough warning to all go buy a bag of Tostito’s and some dip and head to the Englands to watch it with them.

The Murphys also welcomed new babies — twins Cade and Cole.I’ll post a photo soon.

No one can argue that we don’t have the most adorable children. It reminds me of Garrison Keillor‘s comment about Lake Wobegon, where “”all the women are strong, all the men are good-looking, and all the children are above average.” Except with a twist “all the women are good looking, all the men are strong, and all the children are exceptionally cute.”

Congratulations to both families! And if you have something to announce, please send it to me (grocerybike at gmail.com).

There are two dogs in the area who have bit children. Also, as we drove away at the early morning hours of Saturday morning we noticed someone had snapped the tree in the city strip. It looks like another tree down the street was also left in a similar situation.

There has been a string of car burglaries in the area. Purses have been stolen and other items left in cars. Be sure to lock your car doors and keep your garage doors closed. Keep an eye out for suspicious behavior.

As an ending to a rather bad news post – it looks like the Gordons moved from the neighborhood this past week. We wish them the best wherever they are. Oh, and please forgive my title – I wanted it to ryhme. I’m not sure what a tree snipe is.